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Saturday, December 13, 2025

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Panini expands sticker collection to WSL2

Panini, in collaboration with WSL Football, has today launched the Barclays Women’s Super League Official Sticker Collection 2026, which now includes selected stickers from all 12 clubs from Barclays Women’s Super League 2 (BWSL2).   

Celebrating the success of the women’s domestic game, this album now includes all clubs across the top two leagues in England for the first time, and has been expanded to 68 pages and features 511 stickers to collect, including 66 stickers representing BWSL2.

The launch of the new sticker collection for the 2025-26 season coincides with what is set to be one of the most dramatic and exciting campaigns to date in the Barclays WSL2, with up to three promotion places up for grabs at the end of the season, including two automatic spots and one play-off spot.  

The change in the league has been driven by the planned expansion of the BWSL from 12 to 14 teams, creating extra capacity that has allowed for more movement between the tiers, making it the perfect time for BWSL2 to be included as part of the collection.  

Following Panini’s latest EFL album including all 72 clubs, the latest Barclays WSL collection further extends the brand’s commitment to supporting leagues and their growth, paving the way for players from all clubs and leagues to be celebrated through stickers and collectables.

Find Fresh Kicks, Pulse, Future Stars and Fan Fave stickers for all 12 Barclays WSL teams, with Next Level players from across both the Barclays WSL and Barclays WSL2. Check out the dedicated nine-page Barclays WSL2 section, plus look out for QR codes in the album to find out more about your favourite Barclays WSL players.

Collectors can kick off the collection with a starter pack, which includes a Panini Barclays WSL album and five packets of stickers.  

Katie Gritt, Head of Marketing of Sport at Panini, commented: “We are so excited to bring the Barclays WSL Sticker Collection to women’s football fans for the third year running. To feature Barclays WSL2 clubs for the first time is a really proud moment, as we continue our commitment to growing the women's game off the pitch. To celebrate the incredible talent across both leagues throughout the collection and to bring the magic of Panini to match days across all 24 clubs is a special moment for us, and something we know the fans will love!"

Chelsea’s Aggie Beever-Jones said: ““Panini sticker collections are iconic! I still have fond memories of swapping stickers in the playground. It’s been amazing to see the BWSL being recognised over the past few seasons and the players deservedly championed.  

Including the BWSL2 now takes it a step further. Having played in that league with Bristol City, I know how competitive the league is and how much it has developed in recent years. It’s brilliant to see Panini giving the league the recognition it deserves.”

Zarah Al-Kudcy, Chief Revenue Officer for WSL Football, added: “Since the launch of the first Panini sticker album in 2023, we know how highly-anticipated the annual collection is for fans, clubs and players.  

“As we are the only country in the world to have two fully professional women’s leagues, ensuring both the Barclays WSL and Barclays WSL2 were visible in the new collection was essential.  

“Making this happen is a testament to Panini’s commitment to growing the game, and we are excited for fans to get their hands on it.”