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The campaign against racism in football and society, Show Racism the Red Card are to sponsor Charlton Athletic.
Charlton Technical Director, Paul Mortimer said: "It is absolutely fantastic to have them on board. We want to raise awareness of racism - it is significant for the Charlton area and anything we can do to help them we will."
The anti-racism charity was started in 1996 by CEO, Ged Grebbi, a Newcastle Utd fan who couldn't understand why the home fans used to give racism to the away sides but not to their own players.
He decided to make an anti-racism magazine and sent it to the Newcastle black players, including England International, Andy Cole and England Under-21 and Trinidad & Tobago goalkeeper, Shaka Hislop.
Hislop was in a petrol station the following week out with his family, when he started getting racist abuse by half a dozen kids. When he turned around they began to recognise him.
The player stating previously: "Then they came over looking for autographs. That really hurt."
The incident made a lasting impression and inspired him to send £50 to Ged Grebby for more copies of his magazine. Mortimer explained: "That £50 started Show Racism the Red Card funnily enough."
The charity now operates through out the UK and Ireland, and has offices in Scandinavia, and will sponsor Charlton's warm up tops.
The Technical Director is involved with some of the work that the charity carries out in the Bedford and Islington area: "We use predominantly ex-pro football players and we visit schools carrying out fitness work shops and then with the same class, workshops on racism.
"Some class groups are all black, Asian or white but most are mixed. It is interesting, a real eye opener as there are a lot of people who are mis-educated on the subject of racism."
Mortimer carries out most of his work with fellow ex-pro and England International, Luther Blissett, the only player to have ever scored a hat-trick on his international debut.
He added: "We do teacher workshops too. It is a varied job and no two days are the same, it is very enjoyable."
Anyone looking to find out more about or get involved with Show Racism the Red Card can follow these links.
(by Colin Robertson)
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