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Fiona appointed SWPL managing director


The Scottish Women’s Premier League (“SWPL”) has today announced the appointment of Fiona McIntyre as the SWPL’s first managing director.


She is joined by Liam Tait and Robert Wilson as the SWPL’s competitions officer and communications and marketing manager respectively.


Fiona has been the interim managing director of the SWPL since March 2022. She will officially join the SWPL from the Scottish FA, where she has been head of girls’ and women’s football since March 2021. She was previously executive officer at Scottish Women’s Football.


Liam joins from Badminton Scotland where he was performance co-ordinator, responsible for managing logistics around international events.  He was previously a team services executive at UEFA Euro 2020 and brings a wealth of football administration and operations experience to the team.


Robert joins from Scottish-based charity Includem, where he was communications officer, responsible for developing and implementing marketing and communications plans. Robert is a familiar figure in women’s football, having spent six years with Scottish Women’s Football as its marketing and communications officer.


Together, Fiona, Liam and Robert will form the new executive team of the SWPL.


Fiona said: “I’m honoured to be appointed as the SWPL’s first managing director, especially at such an exciting time for the women’s game. Working together with the 20 SWPL clubs and the newly appointed board members, we have the potential to radically transform the women’s domestic game in Scotland. This is a period of exponential growth and possibility for women’s football globally, and it is a privilege to lead the SWPL as we strive to maximise the potential of the game in Scotland.


“Liam and Robert bring with them a huge amount of experience of the women’s game and will hit the ground running when they join us later this month.”


SWPL chair Mary Galbraith said: “Fiona was the unanimous choice of the SWPL Board to be our inaugural managing director. She brings with her the enthusiasm, commercial acumen and experience we need at this pivotal time.”


Scottish FA chief executive Ian Maxwell added: “Fiona has played a key role in the transformation of the women’s game in Scotland, not least during her time as head of girls’ and women’s football at the Scottish FA.  She will be an asset to the SWPL and her replacement will also benefit from the stronger foundations laid and closer working relationships fostered as part of the collective effort to improve women’s football at all levels.”